Why Some Quits Don’t Stick—and How to Make Yours Last
Understanding the hidden forces behind relapse—and how to rewire your brain for lasting change
Understanding the hidden forces behind relapse—and how to rewire your brain for lasting change
When it comes to quitting smoking or vaping, it’s easy to assume failure means weakness. But in truth, most quits fall apart because of something far more powerful: the way addiction rewires our brain and shapes our identity.
1. Half-Decisions Lead to Full Relap…
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